It started with a fitting room.
One appointment changed how I thought about comfort. Then it changed.....
"Trained at NIFT. Spent years building menswear for India's biggest labels — fit, construction, drape. For everyone except myself."
Nikita · Founder, koyé · NIFT Bengaluru
I spent years at Aditya Birla Fashion designing clothes that fit men perfectly — construction, drape, proportion, all of it. But when it came to my own comfort? I was settling. And I didn't even know it.
It only took one moment to see it clearly. If a NIFT Bengaluru–trained designer could go 29 years without truly understanding her own fit, how many women have simply accepted discomfort as normal?
I started asking: where do women spend the most time in uncomfortable clothing — and care the least about fixing it? The answer was obvious. What we sleep in. What we rest in. What we live in at home. An entire category treated as an afterthought.
The category no one was thinking about.
We spend a third of our day in sleepwear. A third. And yet it's the most neglected category in most women's wardrobes — old t-shirts, ill-fitting pyjamas, whatever's lying around.
We have activewear for the gym, workwear for the office, going-out clothes for the evening. But nothing purpose-built for the hours we spend resting. That didn't make sense to me.
The question nobody was asking.
India is one of the most climatically diverse countries in the world. And yet — is there a single brand building sleepwear that's actually fabric-led? Not pattern-led. Not trend-led. Fabric-led. Where the material is the product.
I couldn't find one. So I decided to build it.
International quality. Indian sensibility.
I was clear about one thing: the quality had to match the best in the world — fabrics that regulate temperature, feel like nothing against your skin, and actually get softer with wear. But the price had to make sense for Indian women who care about value, not just labels.
And the clothes had to work beyond the bedroom. Because real life doesn't wait for you to change. You pick up your son from school. You take the dog for a walk. You sit with your in-laws over chai. You shouldn't have to think about what you're wearing.
This is where koyé begins — with three fabrics, honest design, and a refusal to let women adjust anymore.
Comfort isn't how something looks. It's how it disappears against your skin.
